Utah
State Branding
Utah is a state branding project that carries out the intention of furthering an already existing brand. The state is home to many well-known mountains and desert region landscapes. Seize the sight is the ongoing message behind the brand to help emphasize its unequalled domain.
The logo is built on a diamond shape which represents a road sign relating to how most tourist travel the state. At the top are two famous natural monuments Delicate Arch and Golden Throne. Secondary logos utilize the same motif, but the monuments change to reflect the region of Utah.
